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New on the Pod
This week Joshua Brown spoke with Manish Khatta, CEO and CIO of Potomac Fund Management, about what it really takes to build a modern asset management firm in today’s advisory landscape. They talk about growing Potomac from a struggling boutique into a $3 billion powerhouse without outside capital or acquisitions, the “content bazooka” strategy that helped the firm break through during the pandemic, and why most boutique managers completely misunderstand branding. (Listen)
Before we go any further, you may be wondering - what am I reading? This is the new weekly Talking Wealth newsletter. We will note new episodes of the podcast, highlight interesting content for advisors, and hopefully make you think. You can always find additional links over at Abnormal Returns.
Good Stuff This Week
The great wealth transfer is going to happen slower than previously thought. That being said, there are ample opportunities to build meaningful relationships with the next generation. There are any number of financial milestones that young clients reach long before they ever receive a bequest.
Financial advisors often recommend clients have a ‘cowboy account’ as a release valve so they can scratch their speculative itch. This post looks at when gambles can in fact be rational when looked at in light of a client’s goals and their odds of reaching them.
The Rest of the Story
Language, Time, and the Beauty of Nonlinear Thinking (Portfolio Charts)
Marketing Funnel Breakdown: How a Retirement Podcast Generated 53 Prospects (Kitces.com)
New book alert! “Risk and Reward: How to Handle Market Volatility and Build Long-Term Wealth” (Ben Carlson)
How Higher Prices Will Affect Consumer Sentiment For Awhile (Abnormal Returns)
The Six Megatrends That Define 2026 (Derek Thompson)


